Marketing is always a challenge and nightmare for the person, who are coming from IT/programming/technical backgrounds. Software developer needs to think critically for solving different types of real-life problem. It is known as “problem solving attitude”, which helps us to develop better software, to improve efficiency and to support dynamic changes coming to a software.
In addition, marketing means delivering the proper information to person for solving his problems. Most of the time, the entrepreneur are coming from different background and he has to take marketing initiative to sell his product.
Therefore, the attitude of a marketing guy is totally different from a technical person. We got stuck with our company (FIFO LIMITED) and it collapsed for lack of proper marketing. We blamed each other for going downgrade our company performance. We know how to develop efficient software but we do not know how to sell it and whom to sell it. We planned to hire a marketing guy who will help us, but we have lack of fund. We were trying to reach our prospective client by using word of mouth. So, we’re trying to describe our product to friends and other people. We thought that these people will refer some client to us. Alas!! But nothing worked out. Unfortunately, we left one by one.
I strongly believe that money is not the key solution for designing a proper marketing campaign. There are other things which plays a major role. Actually, my team mate never believed my ideas. Actually, they wanted me to execute those ideas also. Eventually, we had to shut down our company. Afterwards, I started working alone, I do not know what to do? Then one idea came in my mind, I tried with freelance marketplace like fiverr.com. and here, I found fiverr keyword research is the hidden secret of getting more job. Usually, it took minimum 3 hours to find a proper keyword and tag. I saved the time by developing very first software coded with Java. It parse the fiverr search result and help people to find out proper keywords and tags within 10 minutes only.
I thought, I can help other by sharing my software. I just recorded one video about how to use fiverr analyzer and uploaded on YouTube.
I received many views. Many people have downloaded my software, and they are using it. They are thankful to me for this convenient software. After this,I realized that some days ago, I was looking for target people but now people are looking at me. Here, I found the full confidence and created a full featured marketing plan. Now, I am focusing on “Search Engine Optimization” and “YouTube Video Optimization.”
One of my colleague with whom I worked for a long time, shared an interesting story about finding new clients. Interestingly, he just created a website and it was search engine friendly. People use to search on Google then his website appear on the Google search result page. He received a lot of order through online. At present, he has a big team with around 15 people. He lives in a city, which is located at a far distance from Dhaka city. But he is successfully managing his team as he has enough orders.
I assure that here, I am going to solve this gap. The people who do not understand marketing for them I will help out with some tricks and tips. Significantly, I have an excellent team members, skilled people, experiences holders, where other people can reach to us for their marketing solutions and to know about the secrets of marketing and other issues.
We are here to help you and let you reach to success!! A big Success in marketing with some interesting tricks and tips!!